company:Briqrole:AI Content Strategy Consultantdates:June 2026
- Rebuilt the site's article template to serve three audiences in one structure: skimmers, deep readers, and AI systems parsing the content for answers
- Authored a reusable Content Guidelines file for AI-assisted article generation, distributed as a shared resource the broader team can build from
- Leading a sitewide naming-convention audit to unify terminology across product touchpoints
- Evaluating the site's AI assistant against newly structured content to confirm accurate answers to common customer questions
company:Procorerole:Staff Content Designer, AI, Content Systems & Platformsdates:July 2021 – Jan 2026
- Led content for Procore's AI portfolio (Assist, Agent Studio, Insights, Platform Agents), shaping end-to-end conversational UX across web and mobile
- Led the Copilot-to-Assist rebrand, aligning Product, Design, Marketing, and Legal on a unified AI voice
- Authored AI Writing Guidelines with Legal, establishing compliant standards for voice, tone, prompts, and error handling
- Built a Contentful-backed system for AI prompts and sample questions, enabling instant updates without engineering
- Owned Contentful governance, permissions, and content models across Product Kickoff, Explorer (Beta rollout), and Assist
- Partnered with Engineering on prompt engineering and error-state design
- Created a Gemini-powered internal writing assistant for designers
- Developed a proactive onboarding content strategy for new AI capabilities
- Partnered with Engineering to develop a string editor enabling the content team to update product copy without engineering
- Created a story framework to align Product and Design on key narratives for vision presentations
company:Nava PBCrole:Senior Content Strategist (Design)dates:Aug 2020 – July 2021
- Led content strategy for cloud.cms.gov, migrating a 200+ page enterprise site and defining content architecture, reusable templates, and scalable models for a federal audience
- Established editorial workflows, governance documentation, and SME training enabling independent publishing
- Used analytics and usability testing to improve content clarity, findability, and accessibility
company:Intuitrole:Content Designer & Strategist (Contractor)dates:Jan 2019 – May 2020
- Defined content structure, component documentation, and scalable templates for the QuickBooks Design System
company:Disney Parks & Resortsrole:Content Strategist (Contractor)dates:Sep 2017 – Jan 2019
- Established content strategy and site structures for four large-scale redesigns: RunDisney, Disney Institute, Disney Meetings, and Disney Cruise Line
company:GMMBrole:Senior UX Designer & Content Strategistdates:Oct 2012 – Jul 2017
- Managed the development and strategy of all websites (30+ projects) for a global non-profit, education, political, and association client base